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Does a website on a resume add value to your professional candidacy and personal brand?

Dear Sam: As an adjunct professor, I have created a CV and embedded links to my website so potential employers can view my training certificates, teaching evaluations, diplomas, and lists of seminars and other presentations. I was wondering what your take is on that approach. – Ben

Dear Ben: My first question would be, does that add value? If the answer is yes, I think that is a perfectly appropriate approach that could add to reader engagement for select hiring managers. As you attached your CV, I could see what those links provided; however, I question the value this adds to your case. The training certificates and diplomas are unnecessary. One does not assume you are falsifying information, so listing training on your CV will suffice; there is no need for someone to look at the certificate. The lists of seminars and presentations are also contained on your CV, so there is no additional value in taking the reader to a link to see the same list twice. As for the teaching evaluations, as they are difficult to read and only a handful of each of the comments are constructive comments from college students, I would lean toward pulling select excerpts out on your CV versus sending a reader to a link where they will need to comb through lots of comments to read a few strong ones.

Lastly, and perhaps most importantly, your website is very outdated. When you give someone a reason to jump off from reading your resume, the information they are pushed toward needs to be impressive, add value, and reinforce the professionalism of your candidacy. I fear you developed your website in the late ‘90s when we were all learning rudimentary web development and design. Because of this, your website will reflect poorly on your candidacy and how relevant your skills are. Granted, I know you are not teaching web design or programming, but you must always consider the impression every aspect of your candidacy will make — from online to in-person. I am confident you can create your best brand on your CV without the use of external links, and that would be my recommendation.

Samantha Nolan is an Advanced Personal Branding Strategist and Career Expert, founder and CEO of Nolan Branding. Do you have a resume, career, or job search question for Dear Sam? Reach Samantha at [email protected]. For information on Nolan Branding’s services, visit www.nolanbranding.com or call 888-9-MY-BRAND or 614-570-3442.

https://www.nj.com/business/2021/10/does-a-website-on-a-resume-add-value-to-your-professional-candidacy-and-personal-brand.html