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Ecommerce website builder vs ecommerce platform vs storefront builder: what’s the difference?

Over the past decade, the concept of the shop has been slowly but surely shifting from the old-fashioned brick-and-mortar business to the brand new world of virtual shopping. After this shift was accelerated by the pandemic, many shopkeepers were forced to choose between moving their stores online or closing them for good.

Some of these stores already had an online presence in the form of a website, so the only thing left to do was to upgrade it with a suitable set of ecommerce tools (basically, everything an old-school shop has but on the Internet). Other shopkeepers were new to the ways of the web and were challenged to start everything from scratch.