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IPS vs VA panel technology: the big LCD tech battle you’ve probably never heard of

As if buying a new TV wasn’t already complicated enough, we’re about to introduce you to yet another thing to think about. A thing, moreover, that TV brands (accidentally or otherwise) don’t tend to talk about, despite experience showing time and time again that it can have a profound impact on picture quality.

Contrary to what you may think, not all LCD TVs are built around the same core panel technology. They can actually have at their hearts one of two really quite different technologies: VA or IPS.