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Notre Dame football adds sports technology to its recruiting formula

It’s not just the impressive influx of star power coming to Notre Dame Stadium this weekend to soak in the main event, No. 13 Notre Dame (5-1) vs. USC (3-3) on Saturday night, and all the trappings that come with it.

It’s the science behind the biggest in-season football recruiting weekend since at least 2019 in South Bend, what 12th-year Irish head coach Brian Kelly believes is a significant evolutionary step in the football program’s recent ambitious push toward consistent elite-level recruiting.

It’s called AgDiago, a sports technology company that incorporates behavioral science that 12 FBS schools — including Notre Dame — are using in their recruiting to produce a higher “hit rate” with the prospects they do eventually sign.

►Notebook:Notre Dame football tries to find ways to maximize quarterback Jack Coan’s effectiveness