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Shop Local Lou website launches for Louisville small businesses

Now you can shop locally from the comfort of your home thanks to the new Louisville Independent Business Alliance’s website.

The website launched Monday in tandem with Cyber Monday, a day devoted to online sales and discounts. 

According to LIBA executive director Jennifer Rubenstein, consumers will be able to purchase from multiple local businesses in one transaction. Shoppers can have purchases shipped or can pick up them up at the store. As the website continues to grow, shoppers will find all their favorites local stores and discover new ones.

“We know that online shopping continues to grow in importance,” Rubenstein said. “We are offering consumers the same convenience they get from the mega online retailers but exclusively with Louisville-area businesses that they can feel good supporting.” is run by Community Ventures Operation Local program. The shared website will benefit small businesses which may not be able to afford an individual website. For the consumer, makes it simple to “window shop” multiple small businesses and discover new ones without driving all over the city.   

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During the Monday news conference held at Just Creations, 2722 Frankfort Ave., Mayor Greg Fischer reminded local consumers of the importance of keeping dollars in the Louisville community. 

“Over 50% of the dollars spent in a local business remain in our city and that is four times more than if you spend those same dollars in a big box store,” Fischer said, “so let’s shop local to keep the money circulating, growing and thriving here in our city.”